Private Practice Program

Master Your CEO Mindset

Step out of the therapy room and into the role of confident, strategic business owner.

Step out of the therapy room and into the role of confident, strategic business owner.

You're Not Just a Clinician,You're a CEO

But no one taught you how to be one.

You’ve built a successful practice, but you’re still stuck in the day-to-day. You’re over-functioning, under-supported, and exhausted trying to be everything to everyone.

This program helps you shift your mindset, strengthen your leadership, and reclaim the business (and life) you actually want.

This one’s for you

You’ve built a private practice that “works,” but behind the scenes you’re holding it together with grit, long hours, and a whole lot of stress. You’re a therapist, yes, but you’re also a business owner, and no one taught you how to lead. You’ve likely outgrown the DIY stage, but you haven’t had the space or structure to step into your CEO role with confidence.

What You'll Learn

In Master Your CEO Mindset, you’ll focus on the internal growth that leads to sustainable external success. This isn’t just business training, it’s personal transformation rooted in your values and goals.

CEO Mindset

Rewire your mindset to think like a calm, focused CEO

Practice Vision

Craft a business vision that actually fits your life

Become a Leader

Build habits, boundaries, and leadership routines that support growth

Decision-Making

Make faster, clearer decisions without spiraling into self-doubt

Number Cruncher

Understand your numbers so you can lead with strategy, not guesswork

Delegation

Delegate with confidence and build a team culture rooted in trust and clarity

Your Program Guides

Led by Julia and Sarah, we keep things real, actionable, and therapist-friendly. This isn’t about hustle, it’s about alignment, clarity, and learning how to lead your business without burning out. You’ll have access to our 21 video chapters, with a live virtual group program (with a self-paced option available), weekly calls, workbooks, and 1:1 coaching sessions.

Meet Julia Nepini

Julia has almost two decades of experience as a clinical and forensic social worker. She launched her practice in 2017, expanded her team, and now helps entrepreneurs do the same while hosting the Compassionate Climb podcast. She taught herself all of the aspects of business that were not covered in graduate school and is here to teach all the lessons learned throughout her journey. She shines when helping solo practice owners build powerhouse teams that are collaborative and supportive as well as expanding their reach by diversifying income streams.

a woman smiling at camera
Sarah Rivera leader of Master your CEO Mindset Private Practice Training Program

Meet Sarah Rivera

Sarah Almendariz Rivera is the owner of La Luz Counseling, a group practice in San Antonio, TX, where she specializes in trauma and anxiety counseling for children, teens, and adults. She also owns The Counselor’s Mentor, a platform dedicated to helping mental health professionals gain confidence in private practice business ownership. Sarah leverages her extensive experience to support clinicians in starting, expanding, and diversifying their practices, ensuring they achieve both personal and professional success.

Looking for something self-paced?

We get it. “Another program that will take me 2 months to get to where I want to be”

*SIGH*

Well don’t worry. We have an option for you to take the program with our pre-recorded videos. That way, you can learn at your own pace and apply each of our recommendations piece by piece as you continue along in the program.

What Other Therapists Are Saying

The Stages of Private Practice

1

Starting Out

You’re just beginning—or starting over—with more questions than answers.
You need guidance, foundational tools, and reassurance that you’re doing it right.

2

Getting Sustainable

Your caseload is growing, but so is your stress.
You’re ready to run a business, not just “wing it” every week until there’s a fire to put out each time.

4

Scaling Your Practice

Your team is solid, now you want to grow income, reduce clinical hours, expand your impact, or create a business that doesn’t rely on you 24/7.

3

Growing Your Team

You’re ready to hire but overwhelmed by the process.
You want to lead well and build a business that works beyond just you.

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